The new TV spot for Burger King is complete genius.
It's seems so obvious, I can't believe nobody has done it before. But that's the thing with amazing ideas - anybody can have them, but it takes a great creative mind to spot it and turn it into an effective ad.
It's something you can see being copied in pubs up and down the country. A great example of how to inspire 'word of mouth'.
Well done Burger King for having the king balls to do it.
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